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Beginners To Advanced google analytics Terms – 35 Most Use Terms

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In this article, we will cover 35 Most Used Beginners To Advanced google analytics Terms that are used commonly in google analytics.

More Advanced Google Analytics Terms

1. Users – Users The total number of users.

2. Page – Page A page on the website specified by the path and/or query parameters. Learn More

3. Pageviews – A pageview is an instance of a page being loaded (or reloaded) in a browser. Pageviews is a metric defined as the total number of pages viewed.

4. Session – It a group of user interactions with your website that takes place within a given time frame. That same person who visited your site 100 times on the same device is counted as one user, but 100 sessions

5. New Users – The number of sessions marked as a user’s first sessions.

Difference between unique & new users

6. Unique Users – Happens at least once in a session. For example, if a user loads a page 10 times in a session, it only counts as one unique pageview

7. Device Category – The type of device: desktop, tablet, or mobile.

8. XX Day Active Users – Total number of XX-day active users for each day in the requested time period. For a given date, the returned value will be the total number of unique users for the XX-day period ending on the given

9. Monthly Active Users (MAU) – Equivalent of 30-Day Active Users. Some people calculate it by calendar months

10. Page Title – A webpage’s title. Multiple pages might have the same page title.

11. Landing Page – The first page in users’ sessions.

12. Bounces – The total number of single-page sessions for the property.

13. Bounce Rate – The percentage of the single-page session (i.e., a session in which the person left the property from the first page).

14. Exit Page – The last page viewed in users’ sessions.

15. Avg. Time on Page – The average time users spent viewing this page or a set of pages.

16. Avg. Session Duration – The average duration (in seconds) of users’ sessions.

More Advanced Google Analytics Terms

17. Pages / Session – The average number of pages viewed during a session, including repeated views of a single page.

18. Channel – Marketing channel through which visitors came. The default channels in Google Analytics include direct, organic search, social, email,
affiliates, referral, paid search, other advertising, display, and others.

19. Referrer – The full referring URL including the hostname and path.

20. Search Query – The search term or phrase that triggered impressions.

21. Social Network – The social network name. This is related to the referring social network for traffic sources; e.g., Facebook, Instagram, or LinkedIn.

22. Goal XX Starts – The total number of starts for the requested goal number.

23. Goal XX Completions – The total number of completions for the requested goal number.

24. Goal XX Abandonment Rate – The rate at which the requested goal number was abandoned.

25. Goal XX Value – The total numeric value for the requested goal number.

26. Goal XX Conversion Rate – Percentage of sessions resulting in a conversion to the requested goal number.

27. Product – The product name, supplied by the e-commerce tracking application, for purchased items.

28. Product Category – Any product variation (size, color) supplied by the eCommerce application for purchased items.

29. Transactions – The total number of transactions.

30. Revenue – The total sale revenue (excluding shipping and tax) of the transaction.

31. Revenue per user – The total sale revenue (excluding shipping and tax) of the transaction divided by the total number of users.

32. Transactions per User – Total number of transactions divided by the total number of users.

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